Work

The Walls

Zara

Type Case Study

Creative Director Akash Tucker

Photographer Akash Tucker

Designers Zara & The Citizen Room

Stylist Evan Phelan

Makeup Bindi Suvarna

Talent Zara Muhsin

For this speculative campaign, we focused in on Zara's womenswear and home collections in one narrative-driven campaign, where the talent and the space are both characters in each other's story.

Crafting a cohesive and contemporary asset library that could elevate the brand's perceived quality was the goal — creating a campaign that operated within Zara's brand ethos but also spoke to what Zara could be; slow and intentional, yet lived-in and authentic.

Ultimately, a campaign that re-imagines Zara as a quiet luxury brand playing in the same league as Toteme and COS.

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